Links

Competitor	Comments
Active Ride Shop	Advantages: On a DSL connection, this page loaded fast even with the amount of graphics on the page. If you know what you are looking for, the navigation makes it very simple to get to that product and then there are subcategories and filters which would allow you to narrow your choice down very quickly. Their inventory of products appears to be very good. Disadvantages: The home page was extremely "busy", almost to the point of being overwhelming if you did not know exactly what you wanted with very little information about the company. There was no way that I could find to return to the home page from within the site.
A1 Skateboards	Advantages: This site is easy to navigate by product or by brand for a specific item. It has consistent navigation throughout all of the pages. The home page has a clean look to it. Disadvantage: Site was slow to load. When you go to a product category you can only view one manufactures product at a time instead of being able to see all of the products from all of the manufactures and then sort them if you wanted to.
ZigBoys	Advantages: The home page has information about the company. Disadvantages: Pages load very slow. Two different hit counters on home page. One shows shows 36, the other shows 286; comments shows 0. No descriptions on many of the products. There is a search listing at the top of the page that does not work. The other search component only allows you to search by manufacturer.
SkateAmerica	Advantages: Flashy graphic on home page. Pages load quickly. Disadvantages: No content on home page. Site is very hard to navigate.
KillerPeaks	Advantages: Site loaded quickly. A S.C. company Disadvantages: Very little information about the company. No product information other than they could order anything that you wanted. Navigation bar is not consistent throughout pages. The graphics change so quickly you do not have time to read what is there.

Home Skateboard History Navigation Page Midterm Frame